The Fridley Liquor "Fred Lee" campaign was launched in December 2014 to accompany the grand re-opening of the Fridley Market store.
The store and branding (logo, mission statement and spokesperson, Fred Lee) received a new, updated look to make shopping easy and fun. New signage was used to help customers easily navigate the stores and find new products or specials.
The campaign shed light on the benefits of shopping at Fridley Liquor and how the community benefits from sales.
In 2017, the campaign received the Minnesota Municipal Beverage Association Facility Award for Best Themed Promotion.
When you stop in the store, you'll experience a fresh, new look with updated signage and new products each week.